Getting Your Sales Reps to Love CRM

Most sales reps are not fond of using CRM software. They often have to enter data manually and spend countless hours doing reports. According to CSO Insights research, most Reps view a CRM as not about helping salespeople but only to show the sales pipeline and activities. However, when positioned properly, the CRM System has a ton of features which are quite beneficial to the salespeople. The question is how can you implement and manage your CRM system to get your sales reps to love it and adopt it? Here are some suggestions in a downloadable PDF.